Making Money With Adsense

With giants like Google and Yahoo, it's no wonder that the search industry is the biggest online industry. And, as one would expect, there are ways to make money online from it. Google is the number-one search engine used on the internet, followed closely by Yahoo and MSN. Currently, Google is the only one with a publisher program like Adsense, but Yahoo and MSN are not far behind. Making money with Adsense only requires two things: a website and traffic to that website. Once you have a website, you can begin to place adsense advertisements on your pages and get paid every time somebody clicks on those ads. Who pays this money? Well, lets take a "skim the surface" look at how it works.

In a world where internet presence can easily shoot a company to the top, search engine placement (or ranking) is becoming more and more important. A website without exposure is worthless. And if nobody knows that it exists, then it may as well not. There are two types of search engine placements, organic and PPC. Organic defines the prominently displayed websites that appear in the center of your screen when you do a search. PPC are the sponsored ads that appear to the right of the organic search engine results. PPC ads are paid for by the website that they advertise. This is a way for companies to "cheat" the system and have their ads shoot to the top of the list. PPC stands for "pay per click" so every time somebody clicks on those ads, the company is getting charged anywhere from ten cents to ten dollars.

With the Adsense program, Google has given web publishers the opportunity to place these PPC ads on their website. The ads that appear on a site are determined based on the content of that site. Google's program scans a page and finds the prominent words and text, and matches a PPC advertisement accordingly. A web publisher will also have a number of options such as whether to display a text or image advertisement. In exchange for placing these ads, Google gives the webmaster a cut of all profits gained. The actual percentage has not been released by Google, but you can expect to get paid between 5 cents and $5 (sometimes more) for every click that occurs on your Adsense ads.

In order to master the art of making money with Google Adsense, you will need to combine research with experience. Taking from the experience of others is helpful, but mastering your own strategy is key. With the right combination of content and traffic, Adsense ads can be the number one way to get paid and make money online.